Vel & Ash

At Vel & Ash, we believe in the transformative power of beauty and artistry in everyday life. Inspired by the cycle of creation and rebirth, our name reflects the journey from vellum (a fine parchment made of natural fiber) to ash, symbolizing transparency to nothingness, and the constant renewal that follows. This philosophy is at the heart of our brand, where each product is a testament to the delicate balance between classic and modern, subtlety and vibrancy, nature and artistry.

Our vision is to bring a touch of elegance and emotion to every moment. We create items that not only serve a functional purpose but also elevate the act of giving and receiving gifts. Each piece, from our hand-drawn compositions to our crafted charms, is designed with meticulous attention to detail, reflecting the personal touch and thoughtfulness that goes into every gesture of gifting. At Vel and Ash, we believe that the beauty of our products can enhance your connections with others and make every occasion memorable.

Driven by a passion for originality and craftsmanship, Vel and Ash is dedicated to creating stationery that resonates on a deeply personal level. Our work is a celebration of the artistry involved in both the creation and the experience of our products. We strive to inspire moments of joy and appreciation, knowing that each item carries with it a story, a sentiment, and a connection. Join us in embracing the art of thoughtful gifting and the lasting impressions it creates.